Kracke Consulting - Ideas, Solutions, Execution
SERVICES >> Marketing & Communications

[ objective ]
Promote and drive attendance for a week-long planning workshop to design a 200-acre TND (Traditional Neighborhood Development) located in Mid-City Baton Rouge.

profile ]
In order to meet a fixed LIHTC (Low Income Housing Tax Credit) application deadline, planners and developers needed to conduct a series of “charrettes” with less than three weeks to promote the event.

role ]
Develop marketing and media strategy, positioning messages and rationale.
Create and produce ZAPP (Zoned Area Pre Print) newspaper flyer and radio copy.
Coordinate e-vite and website production.
Write press releases and coordinate with local media for editorial board reviews.
Provide on-site assistance, follow up and coordination for Low Income Housing Tax Credit application.