Kracke Consulting - Ideas, Solutions, Execution
SERVICES >> Marketing & Communications

[ objective ]
Introduce and position an established commercial construction company to the marketplace.

profile ]
Started in 1998, D. Honoré Construction, Inc. was in its tenth successful year of commercial contracting business but had never advertised or formally marketed its services. The owner sought to enhance current perceptions of the company as principled, capable and reliable in addition to creating top of mind awareness with his target audience.

role ]
Develop and implement 16-month marketing plan and communications strategy.
Collaborate with design team on advertising concepts, design and execution.
Provide ongoing strategic support for company initiatives and planning.
Plan and coordinate all media.