SERVICES >> Marketing & Communications
SOUTHERN STRATEGY GROUP
[ objective ]
Develop an advertising campaign that capitalized on the [unique] character of Southern Strategy Group (SSG) in order to change assumptions about traditional lobbying and purposefully position the firm as a new breed of governmental relations professionals who provide both brains and personality in addition to a range of services.
[ profile ]
After only 2 ½ years in business, SSG had established a positive reputation in the marketplace among its peers as a fresh, smart and effective governmental relations firm. However, they struggled with a certain degree of “corporate anonymity”—many knew them generally but did not associate them, specifically, with the firm. In addition, they wanted to promote their other service offerings.
[ role ]