SERVICES >> Marketing & Communications
TEMPORARY ASSISTANCE FOR NEEDY FAMILIES (TANF) PUBLIC AWARENESS CAMPAIGN
[ objective ]
Convince the Louisiana TANF Director to create a brand for the TANF office and implement a statewide campaign in order to communicate what programs and services were available, who was eligible, where the services were provided and how they could be accessed.
[ profile ]
The TANFProgram was created by the Welfare Reform Law of 1996 and became effective July 1, 1997, replacing what was commonly referred to as welfare. It provided assistance and work opportunities to needy families by granting states the federal funds and wide flexibility to develop and implement their own welfare programs. Louisiana needed to demonstrate capacity and viability or risk future funding.
[ role ]